The PACE Diagnostic
Find Your
Invisibility Tax
Invisibility Tax
Most skilled professionals are losing clients and revenue not because their work is weak — but because the right buyers can't find them, don't trust them fast enough, or can't find their way to yes.
This diagnostic maps exactly where you're paying that tax — and what to do about it.
A note before you begin: There are no right answers — only accurate ones. The diagnostic is only useful if you answer based on where you actually are, not where you want to be. Optimistic answers produce flattering scores and useless results.
Question 1 of 28
Your Invisibility Tax Score
—/100
Your results are mapped to the PACE framework.
PACE is a proven four-pillar model for diagnosing and closing the gaps that keep skilled professionals invisible — or visible, but underperforming. Each pillar represents a distinct layer of your business development system.
P
Positioning
How clearly buyers understand what you do, who you serve, and why you're the obvious choice.
A
Authority
How visible, documented, and actively working your credibility is before buyers ever speak to you.
C
Conversion
How effectively you turn interested prospects into committed clients through your sales process.
E
Expansion
Whether your business is built to grow without consuming more of your life — referrals, systems, repeatable delivery.
Positioning
P
—
Authority
A
—
Conversion
C
—
Expansion
E
—
Your Key Insights
Sorted by where you're paying the highest Invisibility Tax.
Not ready for a 1:1 yet?
Feel Good About Selling
Ted's book on building a sales practice that feels honest, confident, and effective — without the pressure tactics.
Distinct — Ted's new book on differentiation — coming Fall 2026.
Download your full PACE Diagnostic report as a PDF — scores, framework explainer, insights, and your personalized next step.