MAKE BUYING FROM YOU THE OBVIOUS CHOICE
The Buyer's Brain Blog
The Sentence That Closes More Deals Than Any Pitch
I walked into a camera store ready to buy the most expensive model. I told the salesperson what I was trying to do. He paused and said: "You honestly don't need that much camera. This one does everything you need — and it's half the price." I bought it on the spot....
The Most Famous Sales Exercise in the World Is Training You to Lose
Every sales trainer has used it. Every sales movie has celebrated it. "Sell me this pen." It's also one of the most damaging exercises in professional selling. Not because it's hard. Because it's pointing you in exactly the wrong direction. The Mistake Sounds Like...